What’s the difference between studio and on-location photography?

Studio photography offers a clean, controlled environment where the focus is entirely on the person. With controlled lighting and a simple backdrop, studio shots provide a polished, professional look. Without any distractions in the background, it’s ideal for headshots and images where you focus on the individual.

A plain background is also versatile for many contexts, such as banners and social media posts where you want to add some text. It’s business agnostic, so it’s a great way to start your library of marketing collateral.

On-location photography, on the other hand, captures your business in its natural setting, adding context and depth. It’s about showcasing the environment and atmosphere where your business operates, making the photos more personal and authentic. Competitors can copy your style and look, but they can’t replicate your office.

This approach is perfect if to highlight your workspace and team culture. Showing your team also builds trust and morale internally. It’s great for replacing stock photography and making full use of your business website space.