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What is professional branding/personal branding?

Table of Contents

Professional/personal branding is how you market yourself to the world. It’s the ‘feel’ of who you are, and what you stand for.

It’s a mix of your headshots on your personal website and on social media. It’s your half and full body portraits. It’s the imagery used in your advertising and marketing collateral.

Your photograph must convey the who and why to your potential clients. A brand is made up of many photographs. A serious look for serious topics, a friendly look for something more light hearted. It’s partly what you wear, but also how you hold your body, and what your eyes are saying.

Sound complicated? Don’t worry, we take you through the whole discovery and help you create each look.

In the age of information, trust is king. Your clients buy you as much as your offerings. Does your brand say you are capable and trustworthy?