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What are the best ways to promote my corporate event?

Table of Contents

Corporate events are not like parties. Apart from having everyone enjoy their time, there is also the goal of elevating the company brand and growing the event year to year.

Promoting a corporate event effectively is crucial to ensuring strong attendance and engagement. Here are some of the best strategies to get the word out:

  1. Leverage Social Media: Use platforms like LinkedIn, Twitter, Facebook, and Instagram to create buzz using previous year event photos and video. Create an event hashtag to encourage attendees to share their own posts.
  2. Email Marketing: Send out targeted email campaigns to your contact lists, including invitations, event details, and reminders. Personalise the emails to increase engagement, and include clear calls to action for registration.
  3. Partnerships and Sponsorships: Collaborate with industry partners, sponsors, or influencers to help promote your event. This is where having great speaker profiles can really help grow your event through their network.
  4. Content Marketing: Publish blog posts, articles, or interviews related to the event’s theme. Highlight speakers, topics, or unique aspects of the event in separate posts to create more material.
  5. Event Listings: Post your event on popular event listing websites, industry-specific platforms, and local event calendars. Using quality photographs can help attract attendees who are actively searching for events to attend.
  6. Referral Programs: Encourage attendees to invite colleagues or friends by offering incentives, such as discounts or exclusive perks, for referrals. This can help increase attendance through word-of-mouth promotion.
  7. Press Releases and Media Coverage: Send press releases to local and industry-specific media outlets to gain coverage. If you have photographs of notable speakers from previous years, it may help attract media attention.

By combining these strategies, you can effectively promote your corporate event, ensuring it reaches the right audience and maximises attendance.