Should I have live interviews at my corporate event?

Live interviews, or vox pops, are short impromptu video clips of your audience talking about a theme or question. They can be a dynamic addition to your corporate event, offering several advantages that can enhance the experience for both attendees and your brand. Here’s why you might want to include them:

• Engage Your Audience: Live interviews provide an interactive element that captures the attention of your audience. Whether you’re interviewing industry experts, keynote speakers, or even attendees, these real-time conversations add depth and energy to the event.
• Highlight Key Messages: Use live interviews to spotlight important themes, messages, or initiatives of your event. This allows you to reinforce your event’s purpose and keep the audience focused on your key objectives.
• Content Creation: Recording live interviews gives you valuable content that can be incorporated into your highlights video after the event. You can also share these interviews individually on social media, your company’s website, or in post-event marketing materials, extending the life and impact of your event.
• Networking Opportunities: Live interviews create opportunities for networking. They encourage conversations among attendees and can provide a platform for your guests to share their thoughts and experiences, fostering a sense of community.
• Brand Visibility and Credibility: Featuring well-known industry figures or thought leaders in live interviews can boost your event’s credibility. It also provides a platform to showcase your company’s expertise and leadership in the field.

Including live interviews at your corporate event can enrich the overall experience, making it more engaging and memorable while also providing long-term value for your brand. Talk to us about adding this option to your video coverage.