Case Study: Affordable Bookkeeping Contractor

Sydney Bookkeeper sitting at table discussion with client writing in notepad

Hills District based Affordable Bookkeeping Contractor is run by Sam, who has over 35 years experience in the industry. Having worked for large multinational corporate companies across Sydney, he now runs his own business to bring his expertise to help small business owners.

We came in to help overhaul the website with some Website & Lifestyle Photography. Although most of Sam’s clients came through word of mouth, he still saw the importance of having a tidy shopfront that inspires trust and confidence.

On his old website, there were no photographs of Sam. He only had stock photographs, because he didn’t feel comfortable in front of a camera. We find that many professionals who came from a corporate background in Sydney feel the same way. They have had awkward staff photos at work, and now they start their own business they do not want to experience the same pain again.

Sydney Bookkeeper interacting with client in Winston Hills

Luckily we offer a totally relaxed and effortless way of headshot and lifestyle photography. We spend time to learn about you so that we can not only capture your best in a natural way, but also connects with your clients so they feel trust and begin to like you.

Here are some of the results of our session taken at his home office.

Main Page

On the left the old homepage had a stock photo that you can expect to see in any accounting or bookkeeping site. It’s there only because otherwise you’d have a huge page of text.

On the right we have an immediate connection with Sam. He wanted to show he was professional and competent, but he was also friendly and approachable. The photograph draws your attention as soon as the page opens.

About Page

Your about page is the second most visited page of your site. The client is interested in your services, and want to see if they can trust you to deliver.

The old site has another stock photo, which eye-tracking tests have shown to be ignored by consumers. There’s also some text which you are unlikely to read.

The new site had a friendly face you feel you can trust. You are more motivated to read about Sam, and find out about his qualifications and experience.

The great thing is we already built a bit of trust on the home page, and now clients see another side of Sam from the same session, to solidify that trust and confidence. It’s all consistent, and looks professional.

Contact Page

A lot of Sydney businesses fail on this very important page which is your call to action.

Someone is ready to buy. With a stock photo like this or the ubiquitous girl-with-headset, the client subliminally wonders if they’ll get put on hold at a call center, or their email fed to a spam list. That may be enough to push someone away.

But on the new site on the right, you can see a smiling Sam waiting on the other side ready to respond to your enquiry. It won’t be a stranger or someone holding a checklist. That may be the little nudge that gets them to fill in your form, and there you have a new lead!

Does your website inspire trust?

Many small businesses in Sydney try to look official by using perfectly staged stock photos that convey no information or emotion. 20 years ago in the age of dial-up that may have been impressive, but nowadays it looks like you don’t care.

Research shows that consumers nowadays are seeking connection more than ever. Whether they trust and like your brand factors way more than price in the buying decision.

This is great news, because while anyone can undercut your price, nobody can copy you as a person.

Executive Images can help you with Professional Branding Photography that shows off your business in a way that connects to clients. We help you stand out from your competitors as genuine and authentic. This brings you more leads, allowing you to do what you do best. Is that something you would like for your business?